Marketing is a very dynamic field. Trends emerge and evolve as technology progresses. If you’re new to the vibrant marketing world (or embarking on your own business venture) you may have come across buzzwords like *clears throat* SWOT, PESTLE, STP… the list goes inexorably on. All these have their uses, Continue Reading
Struggling to put a marketing plan together? Here are 6 steps you can easily follow to develop an effective marketing plan. Why am I sure this works? I’ve been working in strategic marketing since 2010 in industries such as real estate, tech, healthcare, publishing, and retail. Marketing plans DO NOT Continue Reading