Marketing is a very dynamic field. Trends emerge and evolve as technology progresses. If you’re new to the vibrant marketing world (or embarking on your own business venture) you may have come across buzzwords like *clears throat* SWOT, PESTLE, STP… the list goes inexorably on. All these have their uses, Continue Reading
I could never really grasp the meaning of the word “principles” when I was younger. My dad spoke about how he had a set of principles – a code if you will – that he followed and would be uncompromising about. As a teenager, I didn’t know the difference between Continue Reading
Struggling to put a marketing plan together? Here are 6 steps you can easily follow to develop an effective marketing plan. Why am I sure this works? I’ve been working in strategic marketing since 2010 in industries such as real estate, tech, healthcare, publishing, and retail. Marketing plans DO NOT Continue Reading
In 2020, right before the pandemic, I was hired as a senior manager by an awarded Singaporean proptech company to head its expansion into the Philippines. Two years later, I quit. Leaving behind a career of over 13 years in marketing to start over in Canada. I was 35 when Continue Reading
Back in the 1970s, there was a kid in the Philippines who had big dreams of becoming a basketball star. But he faced a few obstacles along the way – he wasn’t the tallest, he lacked coordination, and shooting hoops was a struggle. This determined boy grew up to be Continue Reading