Stories from a not-so-strange life as a marketer, writer, and father. Search Latest Posts Courage, Cancer, and Crossovers: A Lesson in Motivation & DisciplineMagical Marketing: How the AIDA Model Moves from Attention to ActionThe Power of Principles: A Review of Ray Dalio’s “Principles”6 Steps to Create a Simple Marketing Plan that Works LinkedIn Subscribe to stories. Name* Email* You agree to receive email communication by submitting this form . Submit