{"id":287,"date":"2023-08-08T03:20:58","date_gmt":"2023-08-08T02:20:58","guid":{"rendered":"https:\/\/juliansison.com\/?p=287"},"modified":"2023-08-08T03:23:35","modified_gmt":"2023-08-08T02:23:35","slug":"magical-marketing-how-the-aida-model-moves-from-attention-to-action","status":"publish","type":"post","link":"https:\/\/juliansison.com\/index.php\/2023\/08\/08\/magical-marketing-how-the-aida-model-moves-from-attention-to-action\/","title":{"rendered":"Magical Marketing: How the AIDA Model Moves from Attention to Action"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>4 Minute, 16 Second <\/div>\n\n <\/div>\n

Marketing is a very dynamic field. Trends emerge and evolve as technology progresses. If you\u2019re new to the vibrant marketing world (or embarking on your own business venture) you may have come across buzzwords like *clears throat* SWOT, PESTLE, STP\u2026 the list goes inexorably on. All these have their uses, and I will share what has served me best in my career, in time.<\/p>\n\n\n\n

But, I haven\u2019t come across a framework in my marketing career that is as useful to guide your marketing strategy as the AIDA model. <\/p>\n\n\n\n

It\u2019s not a cryptic code, and if it sounds like that to you, I\u2019m here to unravel the mystery behind it. I\u2019ll even share some tips, too! <\/p>\n\n\n\n

AIDA is an acronym for a model that traces the customer journey through four phases: Awareness, Interest, Desire, and Action. They are named after the cognitive stages your prospective customers go through in the buying process. <\/p>\n\n\n\n

To help you visualize, imagine a funnel. The top part is when your prospect finds out about your product (or service) and the bottom is when they decide to take action – and hopefully – purchase. We can draw this as a funnel with each stage narrowing down until we reach your intended outcome: a sale or a conversion. It\u2019s like magic, really. When done right, it can be downright spellbinding. <\/p>\n\n\n\n

Here\u2019s a diagram:<\/p>\n\n\n\n

\"AIDA<\/figure>\n\n\n\n

Let\u2019s tackle each stage, shall we?<\/p>\n\n\n\n

Attention: Captivating the Curious Eyes<\/strong><\/p>\n\n\n\n

Picture this: you’re scrolling through your social feed, and suddenly, a headline grabs your attention like a sparkling gem in a sea of monotony. That’s the power of the Attention stage. You’ve got to stop those busy scrollers right in their tracks. How? Captivating headlines<\/strong> that spark curiosity like a cliffhanger in your favourite TV show. Mix in some eye-catching visuals \u2013 think memes, vibrant graphics, or even a quirky GIF. (Of course, use content that jives with your brand\u2019s imagery okay?)  Remember, this is your first impression, so make it count!<\/p>\n\n\n\n

Let’s talk tactics:<\/p>\n\n\n\n